Raihan Merchant, founding chairman of Z2C, is a trailblazer in the field of media and advertising in South Asia. Also founder of one of the most significant media agency groups in South Asia (and beyond), he is a consummate entrepreneur and investor with a rich understanding of the needs of advertisers, media-owners and agencies. In 2011, the government of Pakistan awarded him the Sitara-e-Imtiaz (Medal of Excellence), recognizing his pioneering contributions to the advertising industry of Pakistan.
As a highly-respected advisor to media-owners and advertisers alike, Raihan has catalyzed the media revolution in Pakistan. He has been the principal advisor to leading television channels like Dawn News, ARY Digital, and Geo TV during their establishment and development phases.