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We have a particular focus on consumer and social internet, software as a service, mobile, e-commerce and software tools and services.

We like businesses that are taking advantage of digital marketing and sales, where the sales cycle is short and/or revenue is recurring. We’re not very keen on businesses which rely on direct sales, and which need to set up sales teams in each market they pursue.

And unless you have something truly exceptional, please don’t come to us saying that you’re going to make it big selling banner ads on your site.

Our bread and butter is Seed and Series A investing. If you’re not familiar with these terms or the structure of the VC market, read some more about it here. Even at the seed stages we rarely back a business plan. We’re looking for businesses with real-life metrics and paying customers