Pivot, Primed

Z2C is a communications company at heart. It is now pivoting itself, as a business, using technology to monetize entertainment, social, sports and commerce.

Commerce

b-secure is a one-click checkout solution for online shoppers keeping their data in a secure digital vault. It saves time, effort and money for consumers who shop multiple items over the internet. B-secure is linked with all daily use websites from Pakistan creating opportunities for online businesses to connect with their customers without the hassle of typing out data on every visit.

Video

B-Sports is Pakistan’s 1st specialized sports app that will bring global sports to our country. It attempts at combining live stream with social and data feeds allowing for an enriching sports broadcast. We already have rights to PSL, LPL and are now expanding to sports other than cricket, which cannot be viewed legally in Pakistan. EPL, Champions League, PGA and European Tour Golf would be some of the sports that will be available to subscribers.


Sports

Heroes bleed Green, at least in Pakistan, they do. And for a young population, we need many heroes for them to look up to. These heroes can only be created by showing their capability through an organized sports event that is held consistently over years. Our sports monetization division will attempt at creating and managing sports leagues for various games that are played in Pakistan. We have already done Volley Ball and Kabaddi in 2019 and are setting up plans to promote other sporting events.

Raihan Ali Merchant

35+ years of advertising industry leadership experience and recipient of the Tamgha-i-Imtiaz. Catalyzed successes like Coke Studio and Pakistan Super League (PSL). Frequently quoted as one of the most influential figures in Pakistani digital media and advertising industries.

Mike Readman

30+ years in the global media agency leadership. He led the development of Universal McCann in Central and Eastern Europe in the mid 90’s, spent time on the client side with CPW/Nestle, then undertook the leadership of Publicis Group Media in the MENA and then CEE region.

Taqui Abbas

30+ years of experience in finance, media, journalism, manufacturing, education, automobile, textile and other industries. Taqui is a Gold Medalist Chartered Accountant who has served with Pakistan & Gulf Economist group as Executive Director, and as a member of the Executive Committee of the All Pakistan Newspapers Society.

Adam Dawood

Adam Dawood has been immersed in the regional eCommerce sector for the past 8 years. He was previously the CEO of Yayvo and Managing Director of Kaymu.pk. At Yayvo, he grew revenue to Rs 2 Billion plus GMV within 3 years and is currently leading eCommerce projects at Z2C. 

Tariq Qureshi

Futurist and Digital Evangelist, Tariq Qureshi is currently the CEO of MAD Holdings and Vantage, developing platforms focused in the Media, Technology & Telecom space with innovation and entrepreneurship at its core. He is also Founder of 100% MAD (“Make A Difference”), a UK based Social Enterprise.

Muhammad Usman

10+ years experience in media investments & client management, Muhammad Usman brings a proven understanding of business challenges & optimization opportunities. He has served as a Director at Brainchild Communications Pakistan, heading the Mediavest division, delivering record client revenue growth.

Z2C Identity

Businesses evolve with time. Z2C has evolved into a communications company powered by technology, and inspired by the Zeitgeist. 

Platformization

Platforms are part of the DNA of Z2C are Coke Studio and the Pakistan Super League (PSL)  

Risk-Taking

A pervasiveness of grit and courage makes Z2C a lion of a company, opening doors which are not easy to open for normal, risk-averse operators. 

Investment

Z2C invests in every element of the business which shows a promise of disproportionate returns. From people to systems to technologies.

Monetization

Monetization entails installing newly minted platforms into existing mainstream commercial systems, creating disproportionate returns. 

Execution

Operational excellence and an action bias to be transformed into a working model, and then into fully functional business units. 

Innovation

At the heart of every platform is an innovation which allows the scalability critical to the success of this model. 

Trendspotting

Spotting trends early and correctly allows Z2C to create earlier, bigger, and better than any other communications company. 

PRIME-IT

The elements that make up the identity form an anagram which accurately captures the Z2C spirit.

Careers

In a previous incarnation, Z2C started with four people, all of whom were treated like family. In fact, all meals were sent from the company Founder’s home. Today, even with a larger team, our spirit is familial, and our ambitions boundless. Z2C already has all the makings of an Employer of Choice. 

Values

We at Z2C have tried to distill our existing values into 4 basic ones. They represent the culture that we want to establish within the Group, in our people and in our businesses. They guide our decisions and form our collective spirit. We stand by them, come hell or high water. 

Courage

It needs courage to make difficult decisions and manage change. Courage is to have the audacity to question, to present possibilities other than the status quo. It takes courage to spring into action, and activate your energies to create something new. Finally, it takes courage to fail with dignity, and to stand again and face challenges with a renewed trust in yourself. Courage is key to our success.

Honesty

Honesty is a timeless value, and a source of many qualities that make a person noble and valuable. To be honest is to have a view of the world that is not polluted by biases and selfish desires. It is to be able to examine oneself and identify strengths and weaknesses. To be honest to one’s environment is the foundation of courage. To be honest to one’s self is the basis of living a principled life. 

Agility

In a complex world that is in constant flux, speed, reflexes and endurance are all-important. They are the qualities that allow an individual to be flexible enough to roll with the punches and stay ahead of competition. While a sluggish, inept workforce will sink a business, an agile workforce is a winning ingredient.  We believe that keeping an open mind, considering alternatives, and being prepared to make timely decisions, based on knowledge, experience and sound information, is important to our success.

Passion

Passion breeds innovation and trumps the competition. In fact, passion has no competition. It is the primeval nature of a spirited mind. Passion is the fuel which makes new discoveries possible. It is the reason behind unthinkable achievements and incredible feats. An individual with passion is irreplaceable. An individual with passion is invaluable. 

Oreka

Z2C Engagement and Wellness Program

Oreka is the Engagement and Wellness program introduced by Z2C for its employees. Oreka is the Basque word for Equilibrium. While we rise to meet life’s challenges, sometimes we tilt towards one priority, and away from another. A life well-balanced is a life well-lived. Oreka is a program designed to help you discover your Equilibrium much faster.

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Startup Internships

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We're teaming up with the coolest startups to create an amazing internship programs for anyone who is looking to upscale their career experiences in a fast-growing innovative environment.

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How it works?

1. Hit I want an internship and set-up your initial call.

2. Schedule a call with our career mentor to kick things off.

3. After the intro call, we will start matching you with the right startups for you.

4. The rest is on you, break a leg.

I want an internship

Wanna work with us?

Want to intern on one of our projects? Get in touch with us at contact@z2climited.com or schedule a call with us.

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